Innovation has no boundaries and these days anything that lacks innovation doesnt seem to sell. Value added services is another keyword that companies rely upon - to make a sale. Chrysler, following the footsteps of Ford is now bringing in cool-classy value added services. Their latest proposition is to provide Wi-Fi hotspots in their Chrysler cars.
This is like following cellphone way. Tired of bringing in clarity, easy UI, slimmer handsets and the like, manufacturers tuned in their innovation antennas started adding every value added stuff like camera, speakers, MP3 players, photo albums and what not. Now US Auto-kings picked a cue from this and started adding stuff like DVD players, handsfree cellphone receivers, speed-radar detector and now latest is the Wi-Fi hotspots.
But looks like the Detroit dullheads would never get it. The value for value added stuff comes ONLY when the base product is strong. Would you consider buying a cellphone just because it has camera and maybe even a mini-printer(!!) fully knowing that it has a very poor reception or poor mics or bad battery life? People dont buy Chrysler or Chevy or Ford not because it doesnt come with Wi-Fi, but because it drinks fuel so much. Innovation is not to be done just because it needs to be done. The Detroit cars are BAD - bad for fuel-conservation, bad for purses, bad for environment as a whole. Toyota sells because they give fuel efficient cars - not because they give OnStar or a camera in the hood to take pictures while driving.
Maybe Motown three should stop innovating and go back to working on basics.
This is like following cellphone way. Tired of bringing in clarity, easy UI, slimmer handsets and the like, manufacturers tuned in their innovation antennas started adding every value added stuff like camera, speakers, MP3 players, photo albums and what not. Now US Auto-kings picked a cue from this and started adding stuff like DVD players, handsfree cellphone receivers, speed-radar detector and now latest is the Wi-Fi hotspots.
But looks like the Detroit dullheads would never get it. The value for value added stuff comes ONLY when the base product is strong. Would you consider buying a cellphone just because it has camera and maybe even a mini-printer(!!) fully knowing that it has a very poor reception or poor mics or bad battery life? People dont buy Chrysler or Chevy or Ford not because it doesnt come with Wi-Fi, but because it drinks fuel so much. Innovation is not to be done just because it needs to be done. The Detroit cars are BAD - bad for fuel-conservation, bad for purses, bad for environment as a whole. Toyota sells because they give fuel efficient cars - not because they give OnStar or a camera in the hood to take pictures while driving.
Maybe Motown three should stop innovating and go back to working on basics.
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1 comment:
They should read atleast 1 page from the book of Tata nano or Maruti 800 and try to apply it for US suitably. Seriously, Car ads these days in US only talks about DVD players, Bose surround system, iPod compatible and who needs Wi-Fi while driving? Do I browse or do I drive?
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